Content is King! So say the marketing people who make content - LOL.. But we really do think that today's gardening consumer is looking for useful info and they are looking for it on-line. So the challange for us all is to create not only 'good' information - but make it interesting, then deliver this new information in an easy to retrieve way. Youtube of course helps - and now we can all do simple videos that show and tell how to use color in the garden.
All About Color has a library of Product Videos you can use for your website, for your Facebook, Twitter or e-newsletter needs. We get pretty excited about some of our plants and we think video is a good way to help share that excitement! Will we win any Academy Awards with our great acting and homegrown footage - nope - but that is not the goal. We want to help you tell more of your customers why plants are so GREAT!...
Our Product Videos are designed to watch either in your store or at home and differ from our QR Code Point of Sale Videos which we think will be watched in the garden center. Our QR Code Point of Sale Video are to help a customer buy the plant - and the longer Product Video is to tell them more about plant care and use ideas. We will be updating all our Product Videos in February.
Product Videos are part of the program that has POP posters, Hot Sheets, tags with QR code Point of Sale videos - all designed to help you sell more! Hot Sheets have links to that products Product Video.
Here is an example - Lisa talking about Senetti