For great holiday sales, start with a quality poinsettia grown by Wenke Greenhouse then raise the bar with value-added merchandising provided by Paul Ecke that earns you premium pricing. Paul Ecke has provided several free marketing opportunities and materials are available to download, customize and print at your convenience on their site, PaulEckePoinsettias.com. Provide the following tips to your customers on Poinsettia Care

• When transporting the plant, protect it from chilling winds and temperatures below 50° F. Re-inserting the poinsettia into a sleeve or a large, roomy shopping bag will usually provide adequate protection for transporting the plant home when it is cold and windy.
• DO place your plant in indirect sunlight for at least six hours per day. If direct sun can't be avoided, diffuse the light with a shade or sheer curtain.
• DO provide room temperatures between 68 - 70° F. Generally speaking, if you are comfortable, so is your poinsettia.
• DO water your plant when the soil feels dry to the touch.
• DO use a large, roomy shopping bag to protect your plant when transporting it.
• DO fertilize your plant AFTER THE BLOOMING SEASON with a balanced, all-purpose fertilizer.
• DON'T place plants near cold drafts or excessive heat. Avoid placing plants near appliances, fireplaces or ventilating ducts.
• DON'T expose plants to temperatures below 50° F. Poinsettias are sensitive to cold, so avoid placing them outside during the winter months.
• DON'T overwater your plant, or allow it to sit in standing water. Always remove a plant from any decorative container before watering, and allow the water to drain completely.
• DON'T expose your plant to chilling winds when transporting it.
• DON'T fertilize your plant when it is in bloom.

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